The brief
The DMA is a trade organisation for marketers and since its inception, they have continued to grow and evolve with the landscape of the industry.
When they approached us it was clear they wanted to improve the established process through digital transformation.
What we did
During our time partnering with the DMA, we implemented a strategy that worked with its company culture as well as suggested improvements to help them grow.
This included:
Programme Management
Deliver business case
Provide Architectural and Project Management
After we implemented our digital transformation strategy we were able to achieve this for DMA:
Outcome
Engaged to oversee digital transformation
Drive to increase online sales of courses and memberships
Migration from legacy CRM to MS Dynamics
Review end-to-end customer journeys and implement best-in-class user experience
Manage the move from Drupal to ReactJs leveraging new CRM for better customer experience and a 360° view
Working in a constantly changing industry like DMA it is imperative to stay up to date with the latest technologies and constantly evolve your process to have a competitive edge.
