It's no surprise that many digital initiatives fall short of their goals, especially in the oversaturated market we're in right now. Digital initiatives are in place to ensure that businesses achieve their objectives; without them, businesses become stagnant, reducing their growth objectives.
With such a high rate of underperformance, it’s clear many businesses aren’t using their time and resources wisely.
We've identified the six main reasons why digital transformation efforts fail and how to avoid them.
Lacking the correct mindset
CEOs and CIOs need to step up to the plate to spearhead, sell and support the project.
Your employees follow your lead so the change needs to start from the top. If you are a leader make sure you show your employees that you are taking part and invested in the initiatives in place.
Not having the right culture
Change management must identify resistors, train them and turn them into digital transformation champions.
Groupthink is a real thing, if sections of your staff aren’t engaged in your efforts it will most likely fail.
It is important to ensure that each of your team clearly understands why you are implementing the changes and what the over goal is.
Not hiring the right talent.
Bring in the change agents who have worked in big transformation efforts and pair them with your business experts.
Fresh blood with a proven record of success can make a major impact on your team, and encourage other members to get on board.
Lack of clear goals.
Implementing technology for the sake of technology is a recipe for transformation failure. Start with the business goal and the question, “why?'"
Failing to think through the required technology
Figure out what the enabling technology will require downstream to ensure adoption and compliance. Research the full technology stack and security requirements needed in advance.
Adopting a fail-fast attitude
It’s trendy but not right for the big digital transformation initiatives, some experts argue. Give the project time to succeed and focus on improving results
